Designing Efficient E-commerce Checkout Processes

Amex Computers is a Carlstadt, New Jersey, firm that sells wholesale computer hardware and offers a full range of development services for networking and information technology applications. Among the IT solutions Amex Computers provides are e-commerce applications, which are seamlessly integrated with existing web sites to increase marketability and sales.

One of the keys to optimal e-commerce functionality is minimizing distractions in the checkout process. All too often, inputting unnecessary or redundant redundant information bogs down the checkout flow. It is best to avoid disruptive questions at the outset about whether the user is a new or returning customer, with accompanying hyperlinks to sign-up forms. An elegant solution is simply to ask for an e-mail input. A matching e-mail address linked to the existing customer database will automatically pull up login information about the specific customer and get the checkout process started.

Another way to ease checkout overload is to ask for zip code information prior to the rest of the address. These digits can be easily used to pull up country, city, state, province, and country information, and automatically populate the appropriate fields. Similarly, there is no need for clients to indicate the type of credit card they are using (such as VISA or MasterCard), as the first several digits offer an algorithm that contains this information. While each of these steps is minor, the net result can be a significant savings in time and effort.


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About amexcomputers

Over two decades (since 1991), New York-founded and New Jersey-based Amex Computers Inc. has provided computer services and hardware to clients throughout the nation, working closely with major manufacturers to ensure quality products at the best prices. Amex Computers requires no minimum order size; serving businesses, the company is capable of delivering a single item or products in industrial-sized loads as well as wholesale. Amex Computers sells an extensive array of products from manufacturers such as HP, COMPAQ, Toshiba, Sony, and all the major brands. Although specializing in notebook computers, the company also stocks desktops, workstations, LCD monitors, and accessories. As an authorized distributor of factory recertified HP computers, Amex Computers supplies factory recertified notebooks and desktops, as well as brand-new inventory. Currently, Amex Computers focuses on distribution and wholesale of computer hardware. This allows the firm to take advantage of its connections in the industry and keep abreast of the current market, bringing the lowest prices to its customers. Along with providing affordable, high-quality computer equipment, Amex Computers aims for exceptional customer service, hoping to exceed every expectation. Located in Carlstadt, New Jersey, the main office for Amex Computers stands at 619 Industrial Road. The company's website,, features additional information. Amex Computers will answer any questions at its toll-free number, (800) 331-AMEX (2639). The United States Patent and Trademark Office granted Amex Computers Inc. a trademark for its name and logo in 2010.

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